SCRIPTWRITING | CREATIVE DIRECTION | ON-SET ASSIST
My team likes to say I’ve “come out of retirement” when I get to throw scripts into the pool during creative development. The solution for this particular commercial, in support of USAA Bank during the 2022 Army Navy Game, eventually became one of those scripts. The challenge was to present a relatable and humorous scenario we’ve all been through and emphasize the company’s commitment to both service and convenience.
This was definitely one of the smoothest and generally lowest-stress shoots I’ve ever been on, echoed by others on set as well – a testament to our actors and team.
Important note: As with any project at this scale, many talented people worked together to conceptualize and create these commercials and campaigns. I work with incredibly talented directors, writers, designers, editors, producers and more to have the honor of sharing these efforts among my work. While proud to collaborate with and at times lead these teams, this work is a result of their excellence as well.
BEHIND THE SCENES
I was honored to get to work with Rome Green and Russell Duncan, both US Military Veterans and all around awesome dudes. This spot wouldn’t work without their talent and natural interactions, as if they’d known each other for years – a common phenomenon among vets. This is still one of my favorite shoots.