CREATIVE DIRECTION
As USAA moved out of it’s Centennial messaging, we needed to amplify our brand level messaging and eligibility description – always a challenge with the company’s limited scope of availability for potential members.
Again, I got to work with our talented team of writers, directors, planners and producers to be part of another television campaign that continued to set a continuously higher bar for performance than previous work. While I felt close to the project from a creative and coordination standpoint, notwithstanding the tense video village moment or two, the real heroes are our creatives and production team again and again.
And someday our most favorite script for these may also see daylight but, research, you know…
“Military Community” :30
“Not Just Insurance” :”30
BEHIND THE SCENES
Every project is an adventure in the months of concepting, research, crafting and eventually post-production but the days on set are always one of my favorite milestones. This is Stephanie Allen, one of our incredibly talented writers on the team and a vital part of this campaign’s success. You’ve probably guessed by now that people are my favorite part of the role.