As part of USAA’s 100 Year Anniversary in service, there was an enormous project for years leading up to the date – in which you can imagine the excitement (and effort). I was honored to serve as creative director for the entirety of the project, my part exceeding a year and a half with the assigned team of writers, designers and production folks. The capstone, at least publicly, was this national spot celebrating the people we serve and reinforcing our commitment.
CREATIVE DIRECTION | ON-SET ASSIST | CUSTOM MUSIC
Important note: As with any project at this scale, many talented people worked together to conceptualize and create these commercials and campaigns. I work with incredibly talented directors, writers, designers, editors, producers and more to have the honor of sharing these efforts among my work. While proud to collaborate with and at times lead these teams, this work is a result of their excellence as well.